The concept of ‘cloud kitchen’ has been gathering momentum for some time now.
India has different types of food consumers:
- Those who love to go out to eat
- Those who want to order take-out and eat from the comfort of their homes. They further fall into 2 categories:
* Those who like to order from well-known restaurants (eg. McDonald’s)
* Those who want to try out new types of cuisines from small-time eateries. And the eateries that cater to these food consumers are either:
§ Well-established dine-in eateries or food courts
§ Or Cloud Kitchens